Promotional Calendars
Promotional calendars are the best and favorite advertising tool for the business world. No other type of advertising available is as cost effective and as successful. A calendar is simple, affordable, and keeps your company and logo in front of customers for an entire year. Also, calendars are very practical and can be displayed in many different locations. When a customer receives a promotional calendar, they do not think of it as a sales promotion, but as a gift that they can use daily, all year-long to keep track of appointments and memos.
Promotional calendars offer a wide range of styles so businesses can choose the type of calendar they would want to send out to their customers. Calendars come in all different types and sizes, such as a poster-size for the wall, mini, panoramic, desk style, and traditional month-to-month. With each calendar, a company can choose from a range of subjects that best reflects them, with a choice of inspirational thoughts or motivational quotes. A company can even promote an important cause with their promotional calendar and speak to a direct audience. Whatever a company chooses for their calendar, their message will be heard and their company will be exposed.
Main reasons why calendar advertising is successful and effective:
1. A Long Life: Promotional calendars keep the company's logo and information in front of a customer for an entire year with constant viewing of the message. Sometimes the calendar stays with the customer over a year, to use them as a record of personal appointments and memos.
2. Low Cost: For the company, it usually costs just a few cents per week for constant, daily advertising exposure. No other type of advertising available is as cost effective as the calendar during these challenging economic times.
3. Controlled Circulation: Giving away promotional calendars is not a wasteful advertisement because each calendar is distributed to key customers and prospects. Every cent invested is directed toward the exact market that needs to be reached. Also, a calendar is more like a gift than an annoying advertisement.
4. Key Placement: A calendar can pretty much be put anywhere, at home, in the office, in a purse, etc. The calendar becomes a full-time advertiser in many different locations and to many different audiences.
5. Utility: A calendar is used every day for scheduling, appointments, and date references. They are a daily necessity for many individuals and are always in use for the ultimate advertising.
6. High Perceived Value: Homes and offices that do not receive complementary calendars will most likely buy them from a store, which costs at average $9.95 or more. A customer who receives a calendar from a company will be appreciative and most likely tell others about the company and their graciousness.
7. Continuity: Calendar users will like the idea of using an advertiser's calendar because the next year, they will need a new calendar for their home or office and will most likely ask for a replacement, which is a great benefit for the company.
The amount of face time a calendar provides for a company is incredible. It only costs a company a penny a day per calendar impression, which is a fantastic deal in our economy today. Customers actually look forward to receiving a calendar and will most likely expect one the following year, which creates relationships between the company and their customers. Those who receive the calendars will want to recommend that company to others and share what kind of company it is. A promotional calendar most definitely increases company awareness, rewards good customers, and stretches advertising dollars. Promotional calendars are a great advertising technique for any type of company.
About the Author: Marina Donnell has been helping businesses build brand awareness through her work at Logo Expressions, Inc., promotional products company in San Diego. Marina is an outstanding graphics artist and expert on the promotional products industry. Marina uses her knowledge of the advertising specialties industry and artistic abilities to help companies, organizations and schools build brand awareness through their use of promotional products.
